One thing just about all football fans can agree on is that the NFL’s new taunting rule is not fun.

Another painful exhibit went on display in the Chiefs vs. Cowboys game Sunday. Kansas City running back Clyde Edwards-Helaire caught a pitch from Patrick Mahomes at the 5-yard line, 4 yards behind the line of scrimmage, and took it to the house for a 1-yard touchdown run.

As he was coasting into the end zone, he pointed at Cowboys linebacker Luke Gifford to celebrate the score. Edwards-Helaire was flagged for taunting.

MORE: NFL taunting rules, explained

As the NFL rulebook says, taunting is unsportsmanlike conduct. It is defined as “baiting or taunting acts or words that may engender ill will between teams.”

The 15-yard penalty was enforced after the touchdown, forcing Harrison Butker to attempt a 48-yard PAT kick instead of a 33-yard kick.

Some people wondered why the touchdown was allowed to stand. After all, Edwards-Helaire pointed at Gifford before he reached the end zone. He clearly pointed at Gifford at about the 1.

According to the NFL rulebook, the penalty for taunting is 15 yards “from the succeeding spot or whatever spot the Referee, after consulting with the crew, deems equitable.” In this case, the succeeding spot was the end zone, meaning that enforcement was on the point after.

MORE: Chiefs vs. Cowboys updates, highlights

The general consensus about the penalty itself was that it was, at best, a questionable flag.