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Rams, Eagles approved for increased international marketing, including in Ghana — a first for Africa

The NFL approved four new International Home Marketing Areas, the league announced Tuesday. The Rams will add New Zealand, while the Eagles will add Australia, New Zealand and Ghana — the first African market attached to an NFL team.

The IHMA program now includes 19 teams with access to 30 marketing areas across 10 different countries. The initiative, which launched in January, grants NFL clubs access to international territories for marketing, fan engagement and commercialization as part of an effort to enable clubs to build their global brands while driving NFL fan growth internationally.

The NFL will host its first events in Africa — a developmental camp and fan event in Ghana — in June.

“We’ve seen great momentum since teams began entering their markets earlier this year,” said Peter O’Reilly, NFL executive vice president, club business and league events. “From launching social media accounts, to hosting in-market events, to announcing Draft picks from locations around the world, clubs are creating moments to really engage and energize our international fanbase. We look forward to seeing what the Eagles and Rams have planned for their new markets.”

(Photo: Rich Graessle / Icon Sportswire via Getty Images)

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